Simply IT™ is our flagship product which serves as a state-of-the-art website automation system.
The system allows our partners to sell websites in two different ways. First, by offering
their small business customers the ability to create and maintain their own professional and functional website
within the framework of a standard Internet browser. And second, by using Simply IT™ as an internal tool to
allow non-technical employees to create, maintain and market custom websites for customers who are less
inclined to use a do-it-yourself system. To better understand the utility of the system, it is best to think
of it as a flexible and scalable web platform or as a web based operating system that hosts a variety of web
applications. The value of the system is then found, not only in the current suite of applications that jointly
allow the end user to easily create and maintain a website, but also in the underlying extensibility of the
platform. This extensibility makes Simply IT™ very cost effective and efficient because it allows us to
incrementally improve the system over time by easily being able to add new, remove old, or update existing
components without having to redesign the whole or to contend with relationship conflicts. This
extensibility further enables us to form private label partnerships that easily and cost effectively integrate
our partner's Web applications within Simply IT™.
The Friendly HTML Editor™ is a client side content management application that is configurable "on the fly"
from the server using XML. The vast majority of information on the Web is displayed using the HTML programming
language. HTML is used for everything from defining the layout of a Web page to the formatting of simple text.
Under many circumstances unfortunately, you have highly paid programmers performing both the high-end Web design
as well as the low-end text entry and formatting. The Friendly HTML Editor™ allows businesses with these content
entry problems to allow non-technical people to do time intensive content entry and formatting, while leaving
the complicated programming to the professionals.